24k A Day Videos

23 tactics and strategies to make videos that get views and sales on social media and ad platforms.

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Introduction

Early Signals

Inciting Comments

Search Assets in Place

Sharing Mechanisms

Workhorse Video

Split Testing

Counter Postitioning

Keeping People Watching

Creating and Naming Concepts

Handling Objections

Zigging When Everyone is Zagging

Giving Value

Unique Mechanism

Problem Agitate Solution

First Principles Thinking

Delaying the Pitch

Why Your Product

Building Authority

Conspiracy Controversy

Length of Video

The Hook

Open Loops

Understanding and Recall

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